Source:       AristaRec.com
Issue:           December 18, 2000
Page:          n/a

ONE OF THE MOST ANTICIPATED ALBUMS OF THE YEAR: RUN DMC'S "CROWN ROYAL" 

ARISTA RECORDS AND THE KINGS OF ROCK GEAR UP TO RELEASE ONE OF THE HOTTEST, MOST ANTICIPATED ALBUMS OF THE YEAR: RUN DMC'S "CROWN ROYAL"

New York, December 18, 2000 - Arista Records is pleased to announce the release of one of the most anticipated albums of the year by one of the most influential groups of our generation: RUN DMC. On February 13th, 2001, CROWN ROYAL will once again let the world know exactly why RUN DMC are the once and future Kings Of Rock. Filled with their classic lyrical ingenuity, incredible beats and groundbreaking collaborations with some of today's most successful platinum-plus artists, CROWN ROYAL brilliantly re-visits and transcends their musical history. Notably known as the first rap group to incorporate rock into their sound, CROWN ROYAL showcases the influence that RUN DMC's style has had on a whole new generation of musicians. The result is a collection of songs that is sure to go down as among the most memorable the group has ever recorded. 

One cannot discuss the history of rap without immediately acknowledging the profound influence of Joseph Simmons (Run), Darryl McDaniels (DMC) and Jason Mizell (Jam Master Jay), the trio that have been recording as RUN DMC for close to 20 years. And although it's true that RUN DMC is famous for their music, they've also set trends and made history:
*The first rap group to win a Grammy Award
*The first rappers to grace the cover of Rolling Stone 
*The first rap act to earn: 
* a gold album (RUN-DMC/1984) 
* a platinum album (King Of Rock/1985) 
* a multi-platinum album (Raising Hell/1986) 
*The first rap group to have their videos played on MTV 
*The first rappers to appear on "American Bandstand" and "Saturday Night Live" 
*The first rap act to reach the Top 10 on Billboard's Hot 100 ("Walk This Way"/1986)

But past accomplishments, like over 20 million units in worldwide sales, are only part of the story. Well over two years in the making, CROWN ROYAL once again puts RUN DMC right back at the forefront of today's music. The twelve songs that make up the album are a mix of rock-oriented and urban hip-hop that immediately recalls some of the group's best work. Two songs will be released simultaneously in January, prior to the album's release:

The chest-thumping "Rock Show," the lead Modern Rock single and video, pairs RUN DMC with Third Eye Blind's Stephan Jenkins. The track, produced by Jenkins with Jason Carmer, combines old-school hip-hop and a raw rock attack that firmly (and loudly) lets the world know that the Kings Of Rock have indeed returned. The "Rock Show" video, directed by Dave Meyers (Outkast's "Bombs Over Baghdad") will debut in early January. The Jermaine Dupri-produced "It's Over," which features RUN DMC with Dupri, will be the first 12" release for the street and the clubs.

The complete track listing for CROWN ROYAL follows: 

1. "It's Over" (featuring Jermaine Dupri) 
2. "Them Girls" (featuring Fred Durst) 
3. "The School Of Old" (featuring Kid Rock) 
4. "Take The Money And Run" (featuring Everlast) 
5. "Rock Show" (featuring Stephan Jenkins of Third Eye Blind) 
6. "Here We Go 2001" (featuring Sugar Ray) 
7. "Run & Rule" (featuring Ja Rule) 
8. "Queens Day" (featuring Nas & Prodigy of Mobb Deep) 
9. "Let's Stay Together (Together Forever)" (featuring Jagged Edge)
10. "Simmons Incorporated" (featuring Method Man) 
11. "Ahhh" 
12. "Crown Royal"

Major television appearances, a media blitz, and a nationwide tour begin in early 2001. Seven years after their last studio album, RUN DMC have finally returned to show the world how it all began.